Florence City of the Fragrances. A Tour Discovering Art of the Florentine Perfumery
An unedited, fresh and extraordinary itinerary discovering workshops, perfumeries, grocer’s, pharmacies and ancient herbalist’s shops which have heighten the Florentine perfumery to the “art” status. In Florence are still active historical and innovative handmade perfumeries, able to product unique and customizable fragrances, thanks to natural cosmetic principles, innovative technologies and excellent raw materials.
The tour leads you to the discovery of an antique and artistic city’s secret, whose roots date back to the glorious Renaissance, when the court and the Florentine nobility loved used perfumes, not just for the person, but also to embellish their homes environments. We must also remind that, always in Florence, in the main convents there was a friar who devoted himself to the herbs producing and to the natural essences extraction for body care.
When Caterina de’ Medici moved to the France court, she decided to take her perfumers, first of all Renato Bianco or René le Florentin, renamed by the French; since then Florence became the perfumes worldwide capital.
This research and experimentation is continuing even today, thanks to the passionate and highly qualified work of great perfumery’s artisans.
The itinerary proposes the visit of two handcrafted workshops, which allow to discovery history, production and secrets of perfumery’s art in Florence, in cooperation with ARTEX Centro per l’Artigianato Artistico e Tradizionale della Toscana.
Let you inebriate by fragrances and natural essences which you could personalize.